High Open Rates: Text messages have an average open rate of 98%, far higher than email (which typically averages around 20%).
Instant Delivery: SMS messages are delivered in seconds, making them ideal for time-sensitive promotions or notifications.
Direct Communication: SMS allows businesses to have a more personal connection with customers, making them feel valued and more likely to engage.
Engagement & Conversion: Studies show that SMS messages generate more responses than other marketing channels, leading to higher conversion rates.